Twitter vs. Facebook

There is a lot of debate out there about which social media service is better.


There is no contest about bigger, Facebook wins hands down with more than 500 million active users. That’s 1 in 14 people on the planet. And 1 in 3 Internet users. Staggering numbers. Twitter is dwarfed, by comparison, with 200 million users, worldwide. But, as most guys will tell you, size is not everything. It’s important for sure, but there are other factors to consider:

  • Activity
  • Annoyance
  • Access
  • Engagement

So let’s take a look at the competitors:

Twitter Facebook
Activity There is little doubt that Twitter is quickly turning into a real source for breaking information, and when there is news Twitter activity spikes. When the news broke that Osama Bin Laden was killed Twitter activity spiked to more than 5,000 messages per second. That means more than a billion tweets a day, most days.But there are also a ton of people that are curious and sign up, never to make it past 5 tweets. You have to wonder of the 200 million how many are active. According to Facebookthe average user created 90 pieces of content a month and more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.That’s a lot of content.The difference seems to be in the type of activity. Facebook is, and was built to be, more personal.
Annoyance There is almost none. Don’t want it, don’t follow them. It’s that simple.  It’s a constant barrage of who had what for lunch and who like who and… oh god, Facebook is Junior High, all over again. I hope Becky likes Tommy back.
Access We can get the internet anywhere, except San Francisco (GO AT&T!) SO access is ubiquitous for both. However, there are hundreds of clients for Twitter, delivering added features and easy use.  We can get the internet anywhere, except San Francisco (GO AT&T!) SO access is ubiquitous for both. Facebook has an official app for each platform, even dumb phones (feature phones like the Razr we all rocked in High School, man, I HAD to have that phone) and via the internet.
Engagement  According to Twitter, their users are more likely to buy based on a recommendation from a fellow Twitter-er.
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

I am not going to declare one a winner and the other a loser. Each meets the needs of different people, looking for different things. Personally I prefer Twitter. It is simple, uncluttered and about information – sharing it and gathering it. IT’s more useful to me and allows the user to determine if they want to be all personal, all business or both.


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